Brightspeed

Brightspeed

Valle Studio designed launch materials for a high-speed ISP bringing expanded connectivity to rural areas in the South, Midwest, and East Coast. Projects included: tradeshow display and supporting marketing material design for the Enterprise and Wholesale division; email and direct mail design for the Customer Relationship Management team; development of templates for the SFMC Quad Journeymail system; and strategy/design for paid and organic social media marketing.

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What is Brightspeed

Brightspeed is a new internet provider based out of Charlotte, North Carolina. A subsidiary of private equity firm Apollo Global Management, Brightspeed was formed in 2021 by three former Verizon executives—Robert “Bob” Mudge, Tom Maguire, and Chris Creager—as part of a $7.5 billion deal to acquire Lumen Technologies’ DSL and landline phone services.

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The Concept

Brightspeed is a brand new choice in internet – committed to delivering a reliable internet experience no matter where you call home. Brightspeed is building the infrastructure to provide millions of homes with fast, reliable internet. So, wherever you’re streaming, gaming or working, you’ll enjoy an uninterrupted experience.

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The Mission

To power more homes with today’s ultrafast internet to provide more homes with reliable, ultrafast connectivity.

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Points of Differentiation

Straightforward bills, easy-to-understand plans, and internet that just works.

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Core Tenet

Better internet = Better opportunities.

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The Aesthetic

Vibrant colors, clean, contemporary layouts.