VS designed a website for the Pfizer Digital Data + Innovation Team. The site was particularly information-dense – packed with long copy and hard-working charts. Colorful, fullscreen slides were designed to break up the drier material function as a visual sorbet, allowing the viewer’s eye to rest and lending a touch of artistry.
Large swaths of electric color enlivened the more serious material, infusing it with excitement and energy.
Bold, oversized headline treatments oriented the viewer within the section and helped to create visual hierarchy.
Pages that featured video and photographic grids were simplified and stripped of unnecessary ornamentation.
Information modules featured simple color-coded icons to help visually break up the material.
Modules were designed to be stacked or swapped, making updating the site easy and intuitive.