During my time as a Senior Art Director at BRIGADE, I concepted and designed limited edition holiday packaging for Weleda North America. The project was featured on The Dieline and Agency Spotter.
I saw this holiday packaging assignment as an exciting opportunity to add some ornament to Weleda’s classically spare aesthetic.
The graphics featured beautiful cold-weather flora like juniper and pine, and majestic animals like snowbirds and deer.
The intricate line drawings on watercolor echo the signature Weleda multi-ringed logo in a subtle, understated way.
When lined up together as a family, snow drifts stretch across all the packages, creating a stunning on-shelf impact.